Here are all the things Samsung announced at these days's Unpacked …

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Samsung’s first virtual Unpacked ranked somewhere between Microsoft and Apple’s recent events in terms of overall presentation and general awkwardness. The show kicked off seven minutes late, and a number of on-screen presenters certainly tended toward the more…awkward side of things, but overall, it was a decent first virtual event as the company embraces what it’s branded as “The Next Normal.”

Toward the end of the show, mobile head TM Roh noted, “Going forward, 5G and foldable will be the major pillars of Samsung’s future.” 5G is certainly a no-brainer. The event saw the company taking a step toward standardizing the next-gen wireless technology across its flagship mobile devices — as well as making its first appearance on the company’s tablets.

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Here are all the things Samsung announced at today's Unpacked …

About Samsung
Samsung (means “three stars” in English) is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate).
Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee’s death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since 1990, Samsung has increasingly globalised its activities and electronics; in particular, its mobile phones and semiconductors have become its most important source of income. As of 2017, Samsung has the 6th highest global brand value.Notable Samsung industrial affiliates include Samsung Electronics (the world’s largest information technology company, consumer electronics maker and chipmaker measured by 2017 revenues), Samsung Heavy Industries (the world’s 2nd largest shipbuilder measured by 2010 revenues), and Samsung Engineering and Samsung C&T (respectively the world’s 13th and 36th largest construction companies). Other notable subsidiaries include Samsung Life Insurance (the world’s 14th largest life insurance company), Samsung Everland (operator of Everland Resort, the oldest theme park in South Korea) and Cheil Worldwide (the world’s 15th largest advertising agency, as measured by 2012 revenues).Samsung has a powerful influence on South Korea’s economic development, politics, media and culture and has been a major driving force behind the “Miracle on the Han River”. Its affiliate companies produce around a fifth of South Korea’s total exports. Samsung’s revenue was equal to 17% of South Korea’s $1,082 billion GDP.

Image Credits: Samsung

As expected, the big news is the latest version of Samsung’s perennial favorite phablet line. The Note 20 gets 5G for both models and now comes in 6.7 and 6.9-inch models. The Ultra version gets a 120Hz refresh rate along with a hybridized 50x super zoom, using the same technology introduced with the Galaxy S20 earlier this year.

Here are all the things Samsung announced at today's Unpacked …

The most unsung addition might be UWB (ultra-wideband), which will enable a number of new features, including close proximity file sharing, a future unlock feature (with partner Assa Abloy) and a find my phone-style feature with an AR element. Xbox head Phil Spencer also made a brief remote cameo to announce Game Pass access, bringing more than 100 streaming titles to the device.

The models start at  $1,000 and $1,300, respectively. They’ll start shipping August 21.

New to the 5G game is the Galaxy Tab series. Samsung says the line includes “the first tablets that support 5G available in the United States.” The S7 and S7+ sport an 11 and 12.4-inch display, respectively, and start at $650 and $850, respectively. No word yet on pricing for the 5G versions.

Image Credits: Samsung

The event included a pair of new wearables. The more exciting of the two is probably the Galaxy Buds Live. Samsung has made consistently solid wireless earbuds, and the latest version finally introduce active noise canceling, along with some cool features like the ability to double as a mic for a connected Note device. The bean Buds are available today for $170.

Image Credits: Samsung

I’d be lying if I said the most exciting part of the Galaxy Watch 3 wasn’t the return of the physical bezel — long the best thing about Samsung’s smartwatches. Also notable is the addition of improved sleep and fitness tracking, along with an ECG monitor, which Samsung announced has just received FDA clearance. The Galaxy Watch 3 runs $400 and $430 for the 41mm and 45mm, respectively. There will also be LTE models, priced at $50 more.

Image Credits: Samsung

As for the foldable side of things, the event also found Samsung announcing its latest foldable, the Galaxy Z Fold 2, with help from superstar boy band, BTS. The focus on the new version mostly revolves around fixing the numerous problems surrounding its predecessor. That includes a new glass reinforcement for the screen and a hinge that sweeps away debris that can fall in and break the screen in the process. More information on the foldable will be announced September 1.

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