a quick glance at your Instagram feed this morning and you’ll have an understanding of an ordinary theme occurring.
In latest days, Instagram has been increasingly more punctuated with the aid of black-and-white pictures of ladies with the hashtag #challengeaccepted and #womensupportingwomen.
challenge may consult with:
Voter challenging or caging, one way of difficult the registration status of voters
Euphemism for disability
Peremptory challenge, a dismissal of attainable jurors from jury duty
challenge (rhetoric), a dare or a motivational impetus to motion. Wiki challenge have be wiki and amixem
problem regular: the brand new Social Media marketing campaign Involving …
Celebrities including Khloé Kardashian, Florence Pugh, Reese Witherspoon and Jennifer Aniston have all taken to the social media platform to share greyscale selfies in a bid to empower girls and encourage female harmony.
but the place did the hashtag come from, who else is sharing photos of themselves and is it inflicting controversy?
problem time-honored: the new Social Media campaign Involving …
here’s what you want to comprehend concerning the problem regularly occurring marketing campaign:
what’s the #ChallengeAccepted campaign?
It’s unknown who started the challenge usual marketing campaign at this point however an Instagram representative not too long ago referred to a black-and-white picture shared with the hashtag #womensupportingwomen that was posted via Brazilian journalist Ana Paula Padrão.
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It’s extensively imagine the campaign has won passion after representative Alexandria Ocasio-Cortez spoke out on the ground of Congress closing week to handle representative Ted Yoho’s sexist comments about her.
When a video of her speech went viral, it led to an increase in social media posts about feminism and the significance of female empowerment.
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‘That used to be the spark that resulted in the resurgence of the hashtag challenge,’ Cristine Abram, a public relations and influencer advertising supervisor for social media advertising and marketing company Later told the ny occasions.
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‘It’s all to do with female empowerment. There was this hashtag that already existed to raise consciousness round different massive concerns. Tapping into that allowed individuals to realize traction so much sooner since the algorithm used to be already acquainted with the hashtag.’
In 2016, the #ChallengeAccepted hashtag seemed on social media alongside black-and-white pictures. on the time, the captions of images observed the importance of increasing most cancers consciousness.
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The hashtag #ChallengeAccepted now has more than three.eight million shares and the hashtag #womensupportingwomen has now been tagged in on the subject of seven million posts.
How does the #ChallengeAccepted marketing campaign work?
there is no strict components to the challenge but it seems that customers who want to participate within the problem are requested to share a black-and-white photograph to social media with the hashtags #challengecccepted and #womensupportingwomen.
users are additionally inspired to tag or mention the girl who inspired them to participate in the challenge and then tag extra women who they’d like to see take part.
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the speculation of the challenge seems to be an effort to convey ladies collectively on Instagram to advertise feminine harmony and that by means of encouraging every other to tag different customers, it is a method of publicly displaying enhance for ladies.
Which celebrities have taken section in the #ChallengeAccepted marketing campaign?
At this level, it’s a query of who hasn’t taken part in the challenge.
Celebrities including Cindy Crawford, Kerry Washington, Vanessa Bryant, Jennifer Garner, Eva Longoria, Millie Bobby Brown and Jennifer Love Hewitt have shared black-and-white photographs of themselves on Instagram and inspired chums and other celebrities to do the same.
Khloé Kardashian captioned her put up: ‘problem commonplace @vanessabryant and @malika thanks for choosing me for this! To all my Queens- Let’s spread love and understand that to be a little kinder to 1 another.’
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Actress Nicola Peltz shared a photo of herself and took the chance to challenge her soon-to-be spouse’s mother, Victoria Beckham, to take part within the problem.
‘challenge well-known @victoriabeckham 💖,’ she captioned her submit. ‘I’m beyond fortunate to have so many robust ladies in my existence that empower me and those around them. what a blessing to have a mum and future mom in law which might be both as beautiful within as they’re outside and who are unbelievable position fashions for me. [sic]’
television presenter Alexa Chung shared an illustration of Sandra Bland to her Instagram account to boost awareness of the significance the Black Lives subject movement, fighting institutional racism and police brutality. Bland, 28, was once discovered hanged in a penitentiary cell in Texas in 2015 in police custody.
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Is the #ChallengeAccepted marketing campaign inflicting controversy?
In equivalent vein to previous social media challenges, such because the #10YearChallenge and the #IceBucketChallenge, what appears at first to be a approach to encourage positivity and empowerment additionally attracts criticism for its seemingly performative nature.
Some Twitter customers have expressed their dismay on the reality ladies are encouraging each other to handle sexism and champion feminine empowerment with the aid of sharing a selfie.
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‘I simply hate that ladies wish to feel empowered and the very first thing they bring to mind is selfies,’ podcaster Ali Segel shared on Twitter on Monday.
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She explained her frustration to NYT, adding: ‘i feel that if this “motion” featured trans ladies, or showcased female companies or accomplishments or ladies in history, it might make more feel.
‘however the concept of this as a problem or lead to is actually lost on me.’
whereas trans girls have taken phase within the challenge, others have taken umbrage with the best way Instagram customers aren’t taking the chance to give a boost to female empowerment by using celebrating women’s achievements in their careers.
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‘i don’t get this new “problem” both; would it not be extra acceptable to as an alternative put up work we now have just lately enjoyed that was once created by way of other women? Books, doctors, journal articles, beauty merchandise, apps, charities, and so on,’ author Natalia Buia tweeted Segel.
Some Twitter users have instructed those collaborating within the marketing campaign are using it with the intention to share a photograph of themselves, slightly than focusing on the feminist message at its core.
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