Samsung unveils note 20 smartphones and Galaxy Z Fold 2

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More than a year after the disastrous launch of its folding phone, Samsung is back with a range of new devices that it hopes will improve sales in a market hit hard by the pandemic.

Among them is the Galaxy Z Fold 2, a successor to Samsung’s first foldable device, which features a larger 6.2-inch front screen and opens up to reveal a flexible 7.6-inch display inside the device.

About Samsung
Samsung (means “three stars” in English) is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate).
Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee’s death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since 1990, Samsung has increasingly globalised its activities and electronics; in particular, its mobile phones and semiconductors have become its most important source of income. As of 2017, Samsung has the 6th highest global brand value.Notable Samsung industrial affiliates include Samsung Electronics (the world’s largest information technology company, consumer electronics maker and chipmaker measured by 2017 revenues), Samsung Heavy Industries (the world’s 2nd largest shipbuilder measured by 2010 revenues), and Samsung Engineering and Samsung C&T (respectively the world’s 13th and 36th largest construction companies). Other notable subsidiaries include Samsung Life Insurance (the world’s 14th largest life insurance company), Samsung Everland (operator of Everland Resort, the oldest theme park in South Korea) and Cheil Worldwide (the world’s 15th largest advertising agency, as measured by 2012 revenues).Samsung has a powerful influence on South Korea’s economic development, politics, media and culture and has been a major driving force behind the “Miracle on the Han River”. Its affiliate companies produce around a fifth of South Korea’s total exports. Samsung’s revenue was equal to 17% of South Korea’s $1,082 billion GDP.

Samsung unveils Note 20 smartphones and Galaxy Z Fold 2

About unveils

The South Korean technology company also unveiled two versions of its oversized smartphone, the Galaxy Note 20 and Galaxy Note 20 Ultra, upgraded tablets called Tab S7 and S7+, a new Galaxy Watch 3 smartwatch and its ergonomic wireless earbuds called Galaxy Buds Live.

Samsung’s new portfolio echoes close rival Apple’s by centering a large-screen, high-spec smartphone in an family of devices that includes a smartwatch, true wireless earbuds and a choice of tablets. TM Roh, Samsung’s head of mobile, said: “These devices are powerful tools to help you maximize work and play.”

Samsung unveils Note 20 smartphones and Galaxy Z Fold 2

Having lost the crown of world’s biggest smartphone maker to Huawei earlier this year, the company is betting on a refresh of its entire ecosystem of products to reignite interest.

Galaxy Z Fold 2

The Fold 2 designs by Samsung open and closes like a book with a flexible screen. This means the phone can unfold and be used as a tablet, or be folded up to fit in a pocket, while using a smaller secondary screen as a regular phone.

The original Fold, launched in April last year, received lukewarm reviews, with concerns over its small front screen, vulnerable design and huge price tag.

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