YouTube television sharply will increase monthly subscription to $sixty four.Ninety nine

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YouTube TV has announced that it’ll be raising its monthly price from $50 per month to $64.99 as the company starts to offer eight of ViacomCBS’s channels, which are available today: BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land, and VH1.

The new price takes effect today for any new subscribers, while existing customers should see it on their next billing cycle (either on or after July 30th).

About YouTube
YouTube is an American online video-sharing platform headquartered in San Bruno, California. Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google’s subsidiaries.
YouTube allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users. It offers a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos. Most content on YouTube is uploaded by individuals, but media corporations including CBS, the BBC, Vevo, and Hulu offer some of their material via YouTube as part of the YouTube partnership program. Unregistered users can only watch (but not upload) videos on the site, while registered users are also permitted to upload an unlimited number of videos and add comments to videos. Videos that are age-restricted are available only to registered users affirming themselves to be at least 18 years old.
YouTube and selected creators earn advertising revenue from Google AdSense, a program which targets ads according to site content and audience. The vast majority of its videos are free to view, but there are exceptions, including subscription-based premium channels, film rentals, as well as YouTube Music and YouTube Premium, subscription services respectively offering premium and ad-free music streaming, and ad-free access to all content, including exclusive content commissioned from notable personalities. As of February 2017, there were more than 400 hours of content uploaded to YouTube each minute, and one billion hours of content being watched on YouTube every day. As of August 2018, the website is ranked as the second-most popular site in the world, according to Alexa Internet, just behind Google. As of May 2019, more than 500 hours of video content are uploaded to YouTube every minute. Based on reported quarterly advertising revenue, YouTube is estimated to have US$15 billion in annual revenues.
YouTube has faced criticism over aspects of its operations, including its handling of copyrighted content contained within uploaded videos, its recommendation algorithms perpetuating videos that promote conspiracy theories and falsehoods, hosting videos ostensibly targeting children but containing violent and/or sexually suggestive content involving popular characters, videos of minors attracting pedophilic activities in their comment sections, and fluctuating policies on the types of content that is eligible to be monetized with advertising.

YouTube TV sharply increases monthly subscription to $64.99

About sharply

The $15 increase in price marks the latest price hike for YouTube TV, which was $35 per month when it originally launched. The price was first raised to $40 per month in early 2018 as it added Turner networks (including TBS, TNT, CNN, Adult Swim, Cartoon Network, truTV, and Turner Classic Movies). Costs went up again in 2019 to $50 per month when YouTube TV added Discovery’s lineup of networks. And now, with the addition of the aforementioned ViacomCBS channels, it’s getting its biggest price leap yet, up to $64.99 per month.

The biggest price increase yet for YouTube TV

Per the original announcement of the new channels, YouTube TV is also slated to get BET Her, MTV2, Nick Jr., NickToons, TeenNick, and MTV Classic in the future, although they’re not part of today’s launch.

YouTube TV sharply increases monthly subscription to $64.99

In a blog post announcing the new price and channels, YouTube’s VP of product management Christian Oestlien sympathizes that the increased cost is difficult for some of its members, but that the “new price reflects the rising cost of content and we also believe it reflects the complete value of YouTube TV, from our breadth of content to the features that are changing how we watch live TV.”

For comparison, Hulu’s Live TV plan costs $54.99 (a price that includes access to Hulu’s library of content, but lacks the unlimited DVR storage that YouTube TV offers), ATT TV starts at $55 per month (with hefty increases after 12 months), and Sling TV’s full plan costs $45 per month. While there may be some concerns that YouTube TV is edging closer to the cost of actual cable, there are some advantages to Google’s over-the-top service, including easy access from nearly any device with an internet connection, a lower barrier to entry when it comes to additional hardware, and a much better UI than nearly any cable set-top box.